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| ¡°Global leader in kitchen and living culture¡± |
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¡°Global No.1 by 2010¡±
- Aimed at taking 20% of the world airtight food container market
- Aimed at recording sales of 200 million US dollar in China, key
overseas market, by 2010 |
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1. Diversification of Materials
- Expand product materials from plastic which presently accounts for 90% of the airtight food container market into pottery, glass and stainless steel, etc
2. Global Market Expansion
- Increase the number of export markets to 120 countries across the world
- Expand overseas production facilities for a better respond to surging demand abroad (to add the third plant in Vietnam to the existing two plants in China by 2010-in Shangdong Province and in Jiangsu Province, respectively)
3. Concentration of Resources on Key markets
- Concentrate resources on the Chinese market with great potential, aimed at
building a global base in China.
- Aims at recording 200 million US dollar in sales in China by 2010, and becoming No.1 kitchen supply brand in China.
4. Brand Expansion into Various Categories
- Expand from LOCK&LOCK airtight food containers into kitchen supplies so as to become a total kitchen & living product brand instead of staying as a specified business. |
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