There are countless food storage containers on the market and there are more than 100,000 manufacturers of these products in the world. If we were to divide the containers into types, however, they would narrow down to only two. Currently 95% of the market is dominated by seal-ware and the remaining 5% utilizes the innovative locking mechanism introduced by Lock&Lock. Even though more than 50 years have passed since seal-ware’s invention in the 1940s by an American scientist, there has not been a major development in seal-ware’s technology since then. Telephones, Computers, semi-conductors, airplanes, and cars have changed dramatically in the past fifty years. Now, it’s the food storage container’s turn. Seal-ware has many disadvantages: it is difficult to open and shut. It often leaks, or worse, opens completely, spilling the contents or allowing them to spoil. Lock&Lock has discovered the solution. Since this remarkable development in 1998, Lock & Lock supporters have continued to multiply, and annual sales have doubled every year in over 55 countries worldwide. Lock&Lock is expected to take over more than 20% of the global market in the next 5 years to become the world’s leading food storage container.